Your product photos are often the first thing shoppers see, so they have to do most of the selling for you. Use a clean, white background for your main image and make sure it’s at least 1,000 × 1,000 pixels so buyers can zoom in and examine details. Complement that hero shot with lifestyle photos showing the product in use from different angles.
Video is another powerful asset. Short clips demonstrating how to use the product or highlighting its benefits can increase conversion rates and reduce returns. Amazon allows you to upload product videos in the images section or within A+ Content if you’re brand‑registered.
Finally, name your images with descriptive keywords and include a variety of angles, close‑ups and size comparisons. High‑quality media not only builds trust but also improves your ranking by boosting click‑through and time on page.
Images are your storefront on Amazon. Use a mix of pure white background shots, lifestyle images, infographics and comparison charts. Lifestyle images should depict your target customer using the product in a realistic setting, while infographics can call out dimensions, materials and features. A comparison chart can position your product against competitors or different variations of your own product.
Follow Amazon’s technical guidelines: images should be at least 1,600 × 1,600 pixels to enable zoom, with the main image occupying at least 85 % of the frame. Avoid text or logos on the main image. For secondary images, feel free to overlay text or icons that highlight key features like 'BPA‑free' or 'Dishwasher Safe'. Ensure your file names include keywords (e.g., 'glass‑water‑bottle‑with‑sleeve.jpg') to help with indexing outside Amazon.
Video content is increasingly important. Create a 30-90 second video that shows the product from all angles, demonstrates how to use or assemble it, and points out unique benefits. Include captions for accessibility and SEO. Use Amazon’s video upload feature or embed videos through A+ Content. Effective videos can dramatically increase dwell time and conversion rates.
Video is increasingly important on Amazon. Upload a short, high‑definition video demonstrating product use, installation and key benefits. Keep it under 60 seconds and include captions for viewers who watch without sound. Videos enhance engagement and time on page, signalling to A9 that your listing satisfies shopper curiosity. Make sure any text in your images and video adheres to Amazon’s guidelines and is legible on mobile screens.
Infographics and comparison charts can communicate complex information quickly. Highlight key dimensions, materials, included accessories and unique selling points using callouts and icons. If your product requires assembly or has multiple components, include an image showing everything in the box. These visuals reduce confusion and support both conversion and search ranking.
High‑quality images invite clicks and conversions. Your main image should be shot against a white background, fill 85 % of the frame and have a minimum resolution of 1,000 × 1,000 pixels to enable zoom. Supplement with secondary images showing different angles, close‑ups and scale references (like a model holding the product). Use lifestyle shots to help shoppers imagine the product in real‑world use.
Use terms like ‘Amazon image requirements’, ‘product photography tips’ and ‘optimise product media’. Encourage including close‑ups, lifestyle shots and infographics to address ‘visual search optimisation’.
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