Insights, strategies and stories to master AI-driven commerce.
Picture this: you’re sitting with your morning coffee, and instead of typing “noise‑cancelling headphones under $200” into a browser, you ask ChatGPT. Within seconds you’re shown a handful of curated product cards-images, prices, descriptions-ready to shop. No more sifting through endless pages. This isn’t science fiction; it’s how millions of…
Read MoreRemember the first time you used a search engine? You probably typed a few keywords and hit enter. Today’s AI assistants behave more like concierge staff. You describe what you’re looking for in complete sentences-“I need a durable backpack for a three‑day hiking trip”-and they understand context, intention and nuance.…
Read MoreIn mid‑2025, ChatGPT rolled out a built‑in shopping assistant. Ask for the “best luxury handbags for summer outfits” and you’ll see a carousel of product cards pulled from structured feeds and trusted content. Merchants have two crucial tasks: allow OpenAI’s crawler to index their site and join the product feed…
Read MoreThink of A9 as a matchmaker. Its job isn’t to answer trivia-it’s to pair a shopper with the product they’re most likely to buy. Whereas Google asks “what page best answers this question?”, Amazon asks “what product will this person purchase?” . To make that decision, A9 processes mountains of…
Read MoreAt first glance, Amazon’s A9 and generative engines like ChatGPT seem like rivals: one ranks products within a marketplace, the other synthesizes content across the web. In reality, they’re dance partners. Generative Engine Optimization (GEO) focuses on making content comprehensive, credible and aligned with user intent. These are the same…
Read MoreLet’s bring this to life with a story. Sarah sells eco‑friendly kitchenware. Her listings follow Amazon’s guidelines, but when she asks ChatGPT for “best sustainable pans”, her products aren’t mentioned. Feeling invisible, she turns to AmazGPT , a service by ASA Compliance Group that specializes in AI‑ready listings.
Read MoreWhy are knowledge graphs and semantic copy so powerful? Because language models learn through relationships. When your listing reflects how people naturally speak, the AI recognizes it as relevant. AmazGPT’s approach of building knowledge graphs mirrors how these models understand connections. They identify patterns in customer questions and pain points,…
Read MoreIf semantic copy is the story your listing tells, prompt engineering is the art of asking the right questions. AmazGPT tests countless variations of queries and responses, using reinforcement‑learning techniques to determine which prompts coax the best recommendations. You can use a similar approach: ask ChatGPT to recommend products in…
Read MoreYou can’t manage what you don’t measure. Tools like Writesonic GEO allow you to track how often your brand appears in AI‑generated answers. They reveal which prompts trigger mentions, how your competitors perform and what changes lead to more visibility. Don’t just look at traffic; examine sentiment, positioning and the…
Read MoreNow that you understand the landscape, here’s a creative roadmap to put it all together:
Read MoreBackend keywords may be invisible to shoppers, but they are a powerful lever for search visibility. These hidden search terms live in the “Search Terms” field of your Amazon listing; shoppers never see them, but Amazon’s algorithm uses them to understand what your product is relevant for. Think of backend…
Read MoreNot all search terms are created equal. A shopper typing “wireless earbuds” could be at any stage of the buying process, whereas someone searching “noise‑cancelling wireless earbuds with 30‑hour battery life” has their credit card in hand. These high‑intent keywords signal a strong likelihood of purchase and should be the…
Read MoreYour Amazon listing isn’t just a product description; it’s a blueprint for how algorithms and shoppers understand what you sell. Titles, bullet points and descriptions work together to communicate value, improve visibility and convert browsers into buyers.
Read MoreGreat listings aren’t written once and forgotten; they’re refined through experimentation. A/B testing , also known as split testing, lets you pit two versions of your product detail page against each other and see which performs better. Amazon’s Manage Your Experiments tool makes this process straightforward.
Read MoreKeywords drive discovery on Amazon, and the best ones aren’t always obvious. Brand‑registered sellers have access to rich data sources-Search Query Performance (SQP) reports and Brand Analytics-that reveal which search terms shoppers use and how they convert. By mining these reports, you can refine your listings and campaigns with precision.
Read MoreAmazon’s Brand Registry unlocks powerful tools that help sellers protect their intellectual property and elevate their listings. Chief among these tools is A+ Content , formerly called Enhanced Brand Content. Used wisely, A+ modules can boost conversion rates by telling a richer story than plain text ever could.
Read MoreKeeping items in stock and delivering them quickly aren’t just operational concerns; they’re ranking factors. Amazon’s algorithms favour sellers who can meet demand without delay and reward those who offer Prime‑eligible shipping.
Read MoreThe Buy Box-Amazon’s featured “Add to Cart” area on product pages-generates the majority of sales on the marketplace. In fact, the Buy Box accounts for roughly 82 % of purchases. To consistently win this coveted spot, sellers must balance competitive pricing, fast fulfillment and excellent customer service.
Read MoreYour product photos are often the first thing shoppers see, so they have to do most of the selling for you. Use a clean, white background for your main image and make sure it’s at least 1,000 × 1,000 pixels so buyers can zoom in and examine details. Complement that…
Read MoreThe Search Terms field in Seller Central is your secret weapon. It’s invisible to shoppers but highly influential to the algorithm. Use this space to add alternate names, singular and plural forms, abbreviations and even competitor brand names. Avoid commas-just separate phrases with spaces-and never repeat words from your title…
Read MoreReviews are a major driver of both conversion and organic ranking. The more positive reviews you have, the more social proof you build, and the better your listings perform. Use Amazon’s Request a Review button and follow up with buyers to encourage honest feedback. Don’t incentivize reviews-that violates policy and…
Read MoreAmazon tracks how quickly your products sell and how long shoppers stay on your listing. Strong sales velocity, especially during a product’s launch phase, can propel your listing up the rankings and create a virtuous cycle of visibility and sales. Run limited‑time promotions, lightning deals and targeted ads to build…
Read MoreParent-child listings group variations (like sizes or colours) under a single parent ASIN. This consolidates reviews, improves discoverability and makes comparison shopping easier. Set up parent-child relationships for any product with multiple options so customers can browse variations without leaving your page.
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